The Baobab is an iconic tree, native to Africa and often called 'the upside down tree' because of its root-like branches. These trees – with trunks that can span 25 meters - grow beautiful white flowers that are pollinated at night by bats. In time, these develop into hard, coconut-like shells, containing seeds that are coated in a striking white powder. The powder has a unique and delicious taste, subtly sweet with a lemony zing. Oil can also be pressed from the seeds and is often used in high quality health & beauty products. 

Baobab powder is considered to be a superfood because of its high nutrient density. Detailed analysis confirms that it is a very rich source of:

  • antioxidants
  • vitamin C
  • calcium
  • iron
  • magnesium
  • potassium
  • fibre

More information about Baobab’s nutrients breakdown and health benefits can be found in the following summary report from PhytoTrade Africa.

Baobab’s unique flavour, texture and nutritional content makes it a fantastic addition to a wide range of products – from snack bars to smoothies – or a cornerstone of any superfoods range.

Working in partnership with B’Ayoba

Organic Herb Trading works in partnership with B’Ayoba to bring their excellent quality organic Baobab Fruit powder (of different grades) and Baobab oil to the European market at competitive prices. B’Ayoba are a leading source of Baobab products, ethically and sustainably wild-harvested by rural communities in Zimbabwe, and processed locally to ensure an extremely fresh product.

Harvesting Baobab can have a very positive impact on the collector’s lives. Many families in these rural communities live on less than $100 a year and by harvesting Baobab, they are able to greatly increase their standard of living. Collectors working with B’Ayoba receive double the minimum wage.

Traceability and food safety

Baobab from B’Ayoba is certified to EU and NOP organic standards by Ecocert, and B’Ayoba is part of PhytoTrade Africa, which successfully gained Novel Foods approval for organic Baobab powder in 2008. PhytoTrade Africa is Southern Africa’s natural products trade association, aiming to alleviate poverty and protect biodiversity in the region by developing a market for indigenous plants that are not only economically successful, but also ethical and sustainable. 

As the sole EU distribution partner of B’Ayoba, Organic Herb Trading is able to offer:
  • large volumes of organic Baobab powder (of different grades) and oil
  • competitive prices
  • complete traceability and quality assurance; including full batch-specific, microbiological analysis, carried out by our UKAS accredited laboratory Southern Microbiological Services Ltd
  • swift and efficient despatch to our customers in the UK, EU and further afield.

If you would like to speak to us about Baobab, please call +44(0)1823 401 205 or email



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